(Image 3)
Corporate Identity: The idea of using color schemes, designs, certain diction, and an effective layout in order to create a visual statement that communicates a business philosophy.
Current Slogans:
"Where Dreams Come True"
"The Happiest Place on Earth"
(Image 25)
Image: When someone hears or thinks Walt Disney World, people think of Cinderella's castle, the Epcot ball, the gigantic sorcerer hat found at Hollywood Studios, or the massive tree of life at Animal Kingdom. Walt Disney World has created this image by following their imagination in every single detail that goes into each theme park. Walt Disney World has kept their positive image going for over forty years now because they are always adding new things every year for everyone. They also keep a positive image by keeping classic attractions and updating them so they look like new every visit. Although some people, like Christopher Zara (2012) who discusses the matter in his article Walt Disney World: Gay friendly, but oh so Republican, think Walt Disney World is prejudice towards certain communities because of their political background history. Walt Disney World proves this statement false by allowing people of all genders and cultures work for them, showing no signs of discrimination. Showing no signs of discrimination always the image of Walt Disney World become even more positive.
Effective or Ineffective: Overall, Walt Disney World presents an effective and strong corporate identity through their effective advertising, advanced technology, incredible history, positive image, and positive perception. Walt Disney World has created a vacation spot for guests to feel like they have stepped out of the real world and into a world of fantasy. Walt Disney World has been visited by more than 700 million people in the last forty years and that number is assumed to be climbing with the strong corporate identity they have.
Corporate Identity: The idea of using color schemes, designs, certain diction, and an effective layout in order to create a visual statement that communicates a business philosophy.
Current Slogans:
"Where Dreams Come True"
"The Happiest Place on Earth"
(Image 25)
Image: When someone hears or thinks Walt Disney World, people think of Cinderella's castle, the Epcot ball, the gigantic sorcerer hat found at Hollywood Studios, or the massive tree of life at Animal Kingdom. Walt Disney World has created this image by following their imagination in every single detail that goes into each theme park. Walt Disney World has kept their positive image going for over forty years now because they are always adding new things every year for everyone. They also keep a positive image by keeping classic attractions and updating them so they look like new every visit. Although some people, like Christopher Zara (2012) who discusses the matter in his article Walt Disney World: Gay friendly, but oh so Republican, think Walt Disney World is prejudice towards certain communities because of their political background history. Walt Disney World proves this statement false by allowing people of all genders and cultures work for them, showing no signs of discrimination. Showing no signs of discrimination always the image of Walt Disney World become even more positive.
Effective or Ineffective: Overall, Walt Disney World presents an effective and strong corporate identity through their effective advertising, advanced technology, incredible history, positive image, and positive perception. Walt Disney World has created a vacation spot for guests to feel like they have stepped out of the real world and into a world of fantasy. Walt Disney World has been visited by more than 700 million people in the last forty years and that number is assumed to be climbing with the strong corporate identity they have.