Purpose: The purpose of this project is to evaluate one of the worlds leading industries, Walt Disney World, and to come to a conclusion whether their corporate identity is effective or in effective by analyzing advertisement campaigns, reviewing the brand, and by evaluating the image Walt Disney World presents to their customers and the rest of the world.
Thesis: The Walt Disney Company as a whole presents a strong and very effective corporate identity. With the focus being on Walt Disney World, the effectiveness of the company can be seen through the history of Walt Disney World, the image Walt Disney World presents to their guests, the advanced technology used throughout Walt Disney World, and the positive perception Walt Disney World gives to their customers every visit they take.
"Where Dreams Come True"
-Walt Disney World
Target Audience: The target audience for Walt Disney World is everyone. Disney presents things to enjoy for all ages, genders, and ethnicities.
Thesis: The Walt Disney Company as a whole presents a strong and very effective corporate identity. With the focus being on Walt Disney World, the effectiveness of the company can be seen through the history of Walt Disney World, the image Walt Disney World presents to their guests, the advanced technology used throughout Walt Disney World, and the positive perception Walt Disney World gives to their customers every visit they take.
"Where Dreams Come True"
-Walt Disney World
Target Audience: The target audience for Walt Disney World is everyone. Disney presents things to enjoy for all ages, genders, and ethnicities.